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Consumer Marketing

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ADDE IS SUBTRACTED

ADDE IS SUBTRACTED

Posted on August 1, 1999 by Chief Marketer Staff

VNU Business Information Europe, which does business as Claritas France, acquired France-based ADDE, a company that supplies geodemographic information and software applications for marketing and promotions.

Claritas provides marketing information services on consumer trends, demographics, and database marketing to 10 European countries and the U.S. The acquisition will bring a considerable improvement and expansion of the services it offers, company officials say.

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