Chief Marketer Staff

• Sidebar, optional head Sidebar, optional deck.

  Leave it to Virgin Atlantic to forgo frequent flier miles.The London-based airline has made loyalty marketing one of its top priorities this year, but

• Agencies

  The Steak – and the Sizzle

  A tight labor market in its home base of Omaha, NE, turned up the heat on Omaha Steaks Inc.’s teleservices operations, leading the mail order meat marketer

• Circus Smarts: Zamoiski becomes ringmaster at PMA.

  Before there was A&E Network’s $10 million multi-partner promotional campaign for Horatio Hornblower, there was the direct-mail search for the next Mrs.

• TALKING BASEBALL

  SFX Entertainment, Inc., New York City, a leading promoter and producer of live entertainment, acquired Spring, TX-based baseball representative agency

• Agencies

  Au Revoir to an Old (but Ex-) Friend

  What do you do when an old friend, whom you’ve nurtured and defended through tough times, sneers at your friendship?If you have any self-respect, you

• Grassroots Marketing, Old-Sod Style

  Big-budget movies made by Hollywood studios command equally big marketing programs. But small, independent films (even those produced by studio subsidiaries)

• A pizza by any other name

  What does a pizza delivery man like to receive? Poetry. That’s what U.S. Magnetix discovered at Pizza Expo in February when it gave away custom-made Pizza

• Agencies

  F&G Buys Two, Sells Two

  Horticulture direct marketer Foster & Gallagher Inc., Peoria, IL, has acquired two plant catalogs – Gurney’s Seed & Nursery Co. and Henry Field’s Seed

• The Source of Competition

  Radio networks now have company among media getting into the promotions business. Hip-hop lifestyle magazine The Source, New York City, last week announced

• Tweens Say Cheese: KODAK turns the camera on girls.

  Kodak takes its first crack at tweens (girls nine to 15, specifically) this fall with an estimated $15 million campaign for Kodak Max disposable cameras.