Chief Marketer Staff

• Premium Hybrid

  Calculators and – of late – mousepads are right there at the top of the list of most popular premium incentives. So why did it take so long for someone

• The Source of Competition

  Radio networks now have company among media getting into the promotions business. Hip-hop lifestyle magazine The Source, New York City, last week announced

• Agencies

  Go Ahead, They’re Listening: ATT Wireless debuts automated monitoring system

  ATT Wireless Services has instituted an automated call monitoring program to track and measure the performance of a growing number of telereps employed

• Agencies

  UNSEASONAL SPLENDOR: Gimme Tax Shelter

  On a particularly hot day last month, we were amused to receive a press release touting Yuletide spirits.Art Shelter, a “socially responsible” investment

• Agencies

  Insuring a Qualified Lead

  E-mail lists aren’t the only prospect sources costing a pretty penny: An insurer specializing in the SOHO and small business market charges its field

• Bacchus Revels in Arbor Mist

  Leave it to a liquor store named House of Bacchus to overdo it. The Rochester, NY, store built a 1,000-case display of Arbor Mist wine as part of the

• Florida, Indiana AGs Headline Promotion’s Biggest Show

  Florida Attorney General Bob Butterworth, the man who threw a legal monkey wrench into the operations of magazine subscription sweepstakes, and his Indiana

• Agencies

  Sweep Surprises

  This month’s cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the

• Danger! Danger! Stagers of sweepstakes ignore state laws at their own peril.

  A sweepstakes “has to be done right,” to be effective, says Althea Alder, president and owner of Northbrook, IL-based A-Three Services Agency, a sweepstakes

• Long Way to Come, A Long Way to Go

  By the time you read this, winners will have been named from Australia for the Asia-Pacific region and from Argentina for the Latin America region (see