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Chief Marketer Staff

  • Short Cuts

    NetCreations Inc. has filed for an initial public offering of its common stock, the company announced July 29. NetCreations is a provider of Internet-based

  • Proposed Privacy Protection Bill Protects DM DB Access

    The House telecommunications subcommittee late last week cleared the way for a bill preventing the unauthorized copying and distribution of proprietary

  • Multiple Zones Cuts Losses in Second Quarter

    Computer direct marketer Multiple Zones International Inc., Renton, WA, reported a net loss of $1.1 million for the quarter ended June 30, a decrease

  • DIRECT Listline

    Satellite Orbit A file of 110,350 active subscribers. These individuals own satellite home systems and use the Satellite Orbit magazine to find out about

  • GrowZone.com To Expand Into Business-to-Business Sales

    The GrowZone.com, which began as an online resource site for retail garden centers and commercial plant growers plans to launch online business-to-business

  • Short Cuts

    Opt-in e-mail systems developer NetCreations Inc., New York, has filed a registration statement with the Securities and Exchange Commission. The offering

  • M/A/R/C Group Declares Dividend

    The M/A/R/C Group declared a regular quarterly cash dividend of $0.075 per share to be paid on Aug. 16, 1999, to shareholders of record as of Aug. 2,

  • Blackboard Jumble

    – Families spend $63 billion on kids’ stuff annually, one third of it on school gear including clothes.- The average budget is $408 per student.- Apparel/accessory

  • Drive, They Said: True North consolidates shops as Marketing Drive.

    True North Communications, Chicago, is linking its marketing units under one brand as part of a restructuring designed to provide global clients with

  • Agencies

    Coldwater Creek Sells Milepost Four

    Apparel cataloger Coldwater Creek Inc., Sandpoint, ID, has sold its Milepost Four men’s catalog to RKC Mail LLC. Terms were not disclosed. Coldwater expects