A pizza by any other name
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by Chief Marketer Staff
What does a pizza delivery man like to receive? Poetry. That’s what U.S. Magnetix discovered at Pizza Expo in February when it gave away custom-made Pizza Poetry kits to restaurant owners, franchisees, suppliers, and wholesalers attending the show. The kit – a palm-sized pizza box with 110 magnetic tiles of words and pictures related to pizza – caught attendees’ eyes because many use magnetic business cards. (Admit it, you have the phone number of your favorite pizza place stuck to your fridge.) Minneapolis-based U.S. Magnetix also sells magnetic photo frames, coupons, and business cards. More information: U.S. Magnetix, 612-338-1866, or usmagnetix.com.
