Chief Marketer Staff

• Commerce Online Nixes TenderCard Acquisition

  Commerce Online Inc., a provider of online and wireless payment systems, has withdrawn its intended acquisition of TenderCard Inc.

• Agencies

  Q&A: WWE’s Michelle Wilson on Squaring Off Against the Downturn

  World Wrestling Entertainment has grown from a small regional organization to a global entertainment empire generating $526.5 million in 2008, an 8% jump over 2007

• Listline e-Newsletter 7/30

  During the second quarter, 25,574 individuals sourced from direct mail and direct response space responded to a $32 home business program
  offer

• Agencies

  “Mad Men” Launches Viral Campaigns for New Season

  With 16 nominations in this year’s round of Emmy Awards, “Mad Men,” the AMC series about ‘60s ad executives, wants to get some viral buzz started for the Aug. 16 premiere

• Agencies

  Gillette and WWE Create Educational Videos

  John Cena, Chris Jericho and Cody Rhodes, three of World Wrestling Entertainment’s superstars, are partnering with Gillette in a series of online videos that integrate product education with personal insights

• Kaplan Thaler Named Lead Creative for Wendy’s

  Wendy’s International, Inc. has named The Kaplan Thaler Group as its lead creative agency

• Sears Gets Sociable with Back-to-Campus Crowd

  Sears has unveiled the social media campaign that will promote its back-to-college sales this season, a package of three integrated Facebook tools grouped under the heading “Campus Ready”

• Engauge Wins Brown-Forman Work

  Brown-Forman Corp. has awarded work for its handcrafted bourbon, Woodford Reserve to marketing agency Engauge

• News Briefs

  CLEATSKINS: the makers of a footwear accessory that transforms cleats into street shoes, is running the “Who’s Got You Covered?” campaign

• DMA Launches Certified Marketing Professional Program

  The Direct Marketing Association (DMA) has unveiled its Certified Marketing Professional program.