Kaplan Thaler Named Lead Creative for Wendy’s
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by Chief Marketer Staff
Wendy’s International, Inc. has named The Kaplan Thaler Group as its lead creative agency.
The work includes advertising, media planning, digital marketing and restaurant activation.
Five agencies competed in the review process, Wendy’s said.
“This announcement is an important next step as we focus on driving innovation, strengthening our marketing communications and executing our turnaround plan for the Wendy’s brand,” said Wendy’s Chief Marketing Officer Ken Calwell, in a release. “
Wendy’s said it will introduce an integrated communications campaign and a new advertising direction during fourth quarter 2009.
Later this year, Wendy’s will select agencies for its multi-cultural marketing, media buying and public relations efforts.
