Chief Marketer Staff

• QUICK TAKE: Ops Challenges and Trends

  Every marketing organization needs to embrace marketing operations, but many have yet to start this journey. It’s both a function and a process. And as

• HEY BIG SPENDERS

  E-mail marketing spending will grow from $1.2 billion in 2009 to $2 billion by 2014, according to a forecast by Forrester Research. Retention e-mail will

• Digital

  Learn Your Social ABCs

  As many as 60% of the Fortune 1000 will be doing social media marketing by next year, according to Gartner Research (Oct. 2008) and almost half of those

• STRATEGIZE BEFORE YOU BLAST

  C-level executives cited SEARCH and E-MAIL as their favored digital marketing methods in a study by Forbes. However, 35% of respondents said e-mail had

• Agencies

  Watch This

  Most video contests receive only 50 to 250 entries. But don’t be discouraged. It’s the total reach that really counts, according to new Forrester Research.

• Q&A: WWE Squares Off Against Slump

  World Wrestling Entertainment has grown from a small regional organization to a global entertainment empire generating $526.5 million in 2008, an 8% jump

• GUNSLINGERS GO HOME

  Sometimes it seems like chief marketing officers are living in the Wild Wild West, riding their horses from town to town, frequenting one saloon after

• Agencies

  Strategies: Love Connection

  When you think of big tennis competitive centers, you open up your mental atlas and flip to Wimbledon, Paris, Melbourne and New York. You may not necessarily

• OCHO CINCO OR OCHO TWITTO?

  Have you been to Chad Formerly Known As Johnson Ocho Cinco’s Twitter page? Neither has Ocho Cinco, apparently (maybe it’s not the real one), but he wants

• CMO Personal File: John Frascotti

  CHIEF MARKETER: Were you in the toy industry before Hasbro? FRASCOTTI: No. Though I feel like my background in an interesting way prepared me for this