NEW TO MARKET LISTS
–Digest International Opportunity Responders
During the second quarter, 25,574 individuals sourced from direct mail and direct response space responded to a $32 home business program offer.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Paula Dazi (845-230-6300 ext. 349; [email protected])

–Distributed Energy
This file names 19,626 professional magazine subscribers.
Selections: Primary business, job title, gender, phone numbers, state/SCF/ZIP
Price: $140/M
Contact: Information Refinery, Brian Clotworthy (201-529-2600; [email protected])

–Avid Tennis Players and Enthusiasts
Named here are 820,915 confirmed opt-in individuals who have expressed interest in the sport.
Selections: Gender, income, lifestyle, last 30 days, SIC code, state/SCF/ZIP
Price: $80/M (postal); $100/M (e-mail)
Contact: ETargetmedia.com (954-480-8470; [email protected])

–Spirituality Forum of Women
Reach 72,872 book buyers and event attendees sourced from direct mail and workshops.
Selections: Gender, recency, specialty, title, state/SCF/ZIP
Price: $90/M
Contact: HR Direct, David Hawthorne (641-472-7188; [email protected])

INSERT MEDIA
–Eastwood Co. Catalog Blow-in
This program offers nearly 2.7 million yearly catalog insertion opportunities.
Price: $35/M
Contact: Choice Media; Diane Caruso (603-672-3338; [email protected])

MEET THE BROKER
–Meet the Broker: Christina Bashark
By Larry Riggs
Today we meet Christina Bashark, vice president, business development at Edith Roman Associates Inc./ePost Direct where’s she’s been for the past two years specializing in business-to-business. She came to that post after spending nine and a half years as director of business development at Worldata. Click for more directmag.com/meet_the_broker/0730-broker-bashark/.

* American Society for Parenteral and Enteral Nutrition
* Express Payday Lending
* Police Officers Safety Association
* Just Keep Swimming Pool Owners E-mail File
* Smithsonian Magazine Enhanced Database
* Boardroom Ethnic and Religious Master File
* Catholics Selectable by Nationality
* National Geographic Kids

NEW LISTS

American Society for Parenteral and Enteral Nutrition
This organization offers a list identifying 5,251 U.S. and 717 international members; 1,863 book buyers from the last 12 months and 2,060 conference attendees from this year. Those listed include dietitians, nurses, pharmacists and physicians. Direct mail and the Internet are the sources.
Selections: Specialty, gender, state/SCF/ZIP
Price: $300/M to $350/M
Contact: True North List Marketing LLC, Lynn Starr (203-459-4348, ext. 305; [email protected]

Express Payday Lending
Consumers who completed online credit applications at ExpressPaydayLending.com are named. A total of 356,054 names are on file.
Selections: Monthly hotline, age, gender, income, state/SCF/ZIP
Price: $100/M
Contact: Listdata Management Services Inc., Neil Simmons (954-484-5478; [email protected])

Police Officers Safety Association
Almost 7,000 donors have given contributions in the last 12 months to this organization, which provides free advanced training to police officers. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: (exchanges only)
Contact: RMI Direct Marketing Inc., Siobhan Caragine (203-825-4618; [email protected])

Just Keep Swimming Pool Owners E-mail File
More than 2.6 million e-mail addresses are available for targeting owners of swimming pools. Sources include Web sites and public records.
Selections: Age, credit card buyers, ethnicity, gender, homeowner, home value, income range, mail order buyers, marital status, presence of children, recent movers, state/SCF/ZIP
Price: $65/M
Contact: Infinite Media, Jeffrey Hudes (914-949-1547, ext. 125; [email protected])

NEW SELECTS

Smithsonian Magazine Enhanced Database
Numerous selects for community involvement and health interests have been added to the list. For example, new segments being offered target 1.1 million donors to cultural causes, 921,089 political donors; individuals concerned about arthritis, cholesterol and other health matters.
Additional selections: Adult’s/child’s age/gender, presence/number of children, income, mail order buyers, direct mail donors, ethnicity, religion, mail responsive, marital status, Lifetrait, homeowner, paid subscriber, source, hotlines, state/SCF/ZIP
Price: $105/M
Contact: Lake Group Media Inc., Belkys Reyes (914-925-2406; [email protected])
Boardroom Ethnic and Religious Master File
Data from Ethnic Technologies has been overlaid to offer a selection identifying 99,975 Spanish speakers. This file is comprised of direct mail sold newsletter subscribers and book buyers. The audience is mostly 55 or older.
Additional selections: Hotlines, home/business, lead generation, state/SCF/ZIP
Price: $115/M
Contact: Bottom Line Lists, Amy Altmann (203-973-6222; [email protected])

Catholics Selectable by Nationality
Counts for more ethnic selections have been added to this file. These include segments targeting 4,126 Greeks, 8,718 Russians, 8,584 Filipinos, 10,990 Austrians and a host of other ethnic backgrounds. All live close to a Roman Catholic Church. Direct mail is the source.
Additional selections: Diocese, language, age, income, dwelling type, gender, marital status, state/SCF/ZIP
Price: $85/M (base)
Contact: Trinity Direct, Rosanne Simmons (973-283-3600; [email protected])

SPECIALS!

National Geographic Kids
Out-of-category mailers can test this magazine file for half the regular base price. A total of 841,844 names are available, including 721,357 subscribers from the last 12 months. Contact Direct Media Inc., Patty Ricci (203-532-2373; [email protected])