Chief Marketer Staff, Author at Chief Marketer

Amazon Winning the Holiday Toy War

This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.

Agencies

BC Study Shows Impact of Touchscreen on Shopping Behavior

A new study from Boston College’s Carroll School of Management finds that consumers using touchscreen devices to shopping may have looser purse strings than those using lap or desktop computers.

Consumer Reviews Undermine the Power of Marketing

New research from the Stanford Graduate School of Business sheds light on how markers can work to control the purchased responses to consumer reviews.

Acquisition

Twitter as a Lead Generation Tool

These six tips offer effective ways to use Twitter as a lead generation tool.

Agencies

Krispy Kreme, United Airlines, Domino’s Pizza and Hallmark Talk Social and Mobile Strategies

Social, mobile and e-commerce strategies are vaulting old-school companies like Krispy Kreme, United Airlines and Domino’s into the modern world.

7 Paths to Effective Storytelling in Marketing

This infographic by The Content Marketing Institute outlines 7 steps to follow to develop great content through storytelling.

Social

Research and Tips to Flawless Tweeting: Study

A new study from TrackMaven offers a detailed look at the twitter user and ways to maximize your tweeting efforts..

5 Simple Steps to Multi-Channel Marketing Results in 2014

At this time of year, we could all us some solid tips to ensure that our mult-channel marketing actions equate to top-notch performance.

Who’s In, Who’s Out for Super Bowl Sunday

Here’s a brief on what to expect on Super Bowl Sunday from the NYT’s Stuart Elliott.

Agencies

Macy’s New Line, and Spokesperson, Targets Hispanics

Macy’s has signed Mexican pop star Thalîa Sodi to launch an new line of clothing that caters to Hispanics.