Chief Marketer Staff
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Agencies
“American Idol” Loses AT&T as Sponsor
AT&T will no longer be a major sponsor of the once top-rated singing show “American Idol.”
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How CMOs Must Restructure for 2014
The CMO needs to take the reins in reorganization his or her marketing department to be successful in 2014.
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Agencies
At Events, the Trend is Mobile: 5 Tips
How can brand marketers stay ahead of the curve when it comes to the mobile event craze? Here are five helpful tips to consider:
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Digital
3 Reasons Why Web Redesign is Worth the Investment
If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.
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14 Hot Tips from Top Marketers for 2014
Marketing professionals share tips to make 2014 a successful year.
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Mobile
The Hows and Whys of Small Biz Web Site Mobilization
A Q&A with Todd Leeloy, general manager of OrangeSoda, a digital marketing company, who discusses the hows and whys of mobilizing small business websites.
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Agencies
Benihana Digital Passport Challenge Encourages Frequent Visits
The “Benihana Digital Passport Challenge” encourages frequent and repeat customer visits with an offer for grand prize trip to Tokyo.
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Social
20 LinkedIn Groups Marketers Must Join
HubSpot recommends this list of 20 LinkedIn groups to help marketers easily locate important discussions, news and insights.
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The 30 Most Interesting Marketers Under 30: Forbes
Forbes releases its annual list, “Forbes 30 Under 30 in Marketing & Advertising,” with some amazing discoveries.
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Education is Major Roadblock to Big Data
This research report from eMarketers finds that education is a big problem for businesses in hindering the use of Big Data.
