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These six tips offer effective ways to use Twitter as a lead generation tool.

Social, mobile and e-commerce strategies are vaulting old-school companies like Krispy Kreme, United Airlines and Domino’s into the modern world.

This infographic by The Content Marketing Institute outlines 7 steps to follow to develop great content through storytelling.

Social

A new study from TrackMaven offers a detailed look at the twitter user and ways to maximize your tweeting efforts..

At this time of year, we could all us some solid tips to ensure that our mult-channel marketing actions equate to top-notch performance.

Here’s a brief on what to expect on Super Bowl Sunday from the NYT’s Stuart Elliott.

Macy’s has signed Mexican pop star Thalîa Sodi to launch an new line of clothing that caters to Hispanics.

An entrepreneur in San Francisco is now matching temporary retail locations with interested brands to open pop-up shops.

Social

Six tips modernizing ways to earn customers on social media.

Five merchandise incentive trends from the IRF’s latest research, including data on budgets, what’s at the top of the list and what to watch.

Chief Marketer Staff