Chief Marketer Staff

• 2009 PRO Awards: American Express WishList

  My WishList is an annual promotion that provides American Express card members with exclusive access to a limited supply of unique items and experiences across four different pricing categories

• 2009 PRO Awards: Battle of the Bands & The Quest for the Crystal

  For the DVD/Blue Ray release of the movie Indiana Jones: The Kingdom of the Crystal Skull, Paramount partnered with ESPN and capitalized on the excitement of college football

• 2009 PRO Awards: Card for Africa

  Hallmark teamed up with (PROJECT) RED, a nonprofit organization dedicated to helping eliminate AIDS in Africa

• 2009 PRO Awards: Stir Up a Royal Adventure

  For the first time in its history, Campbell’s Condensed Soup did a tie-in with a movie — The Tale of Despereaux

• 2009 PRO Awards: Kahlúa “Holiday Fit for Kings”

  Consumers 35-plus have high awareness of and affinity for Kahlua Liqueur, but drink it infrequently. Kahlua wanted to increase frequency of both drinking and gifting by advertising their new flavors

• 2009 PRO Awards: The USPS Innovation Center

  The U.S. Postal Service’s expedited shipping services are less expensive than their competition, yet research showed that small business owners considered the U.S.P.S. outdated

• 2009 PRO Awards: Heroes Happen Here

  After the 2008 upgrades of its server products — Windows Server, SQL Server and Visual Studio — had hit the street, Microsoft launched a campaign called Heroes Happen {Here}

• 2090 PRO Awards: CNN Grill

  For the most historic presidential election in history, CNN wanted to reinforce its position as a leading brand for politics

• 2009 PRO Awards: From Sweden With Löv Tour

  Volvo’s campaign for the launch of its XC60 crossover vehicle promoted the design and beauty of the car, while reinforcing what the company is known for — premium quality and craftsmanship

• 2009 PRO Awards: Miller High Life Extras

  Miller High Life shirts and gear were considered cool to wear and people wearing them were everywhere MillerCoors looked, but the sales volume didn’t equal the apparel volume