Author

Chief Marketer Staff

  • Atrinsic Acquires Shopit.Com

    Atrinsic, Inc. has acquired Shopit.com

  • Agency Colman Brohan Davis Expands Interactive Staff

    Chicago agency Colman Brohan Davis has appointed Karl Seyfert as its new director of interactive marketing.

  • Agencies

    RR Donnelley Trims Income, Sales in Second Quarter

    Printer RR Donnelley reported net sales of $2.36 billion during the second quarter of 2009, down from $2.92 billion in second-quarter 2008. The printer’s net income fell from $148.8 million a year ago to $26.2 million.

  • Agencies

    Luxury Goods Don’t Sell For HSN’s Cornerstone

    HSN Inc. reported second quarter sales of $640.1 million, down 8% from the $695.8 million it racked up in second-quarter 2008. But the company turned a $249.8 million net loss from a year ago into net income of $13.6 million

  • Agencies

    USPS Loses $2.4 Billion in Quarter

    The U.S. Postal Service reported a net loss of $2.4 billion for the third quarter, compared to a net loss of $1.1 billion last year.

  • Agencies

    Land’s End Web Site Wants to See Kids’ Backpack Wishes

    Land’s End has launched an interactive site that will let kids add a backstory to their virtual backpacks and offers parents the chance to win a backpack by posting their child’s creation to Facebook

  • Delve Networks Partners with Akamai

    Video technology provider Delve Networks recently announced it has formed a strategic relationship with Akamai Technologies, Inc.

  • The Case for E-PR

    It’s been well documented that we are in a massive marketing shift, one in which the consumer/prospect/customer has control and in which traditional media channels are fading faster than the Tweet you sent five minutes ago.

    While the shift has been dramatic and swift, there still seems to be one area that is under utilized and offers huge potential in these down trodden times: Public Relations, or more specifically, Electronic-Public Relations (E-PR).

  • Agencies

    Eddie Bauer Sale To Golden Gate Completed

    Eddie Bauer Holdings, Inc. has completed the previously announced sale of its assets and operations to Golden Gate Capital for $286 million in cash.

  • Journal Sentinel Cuts Staff, Including DMers

    Journal Sentinel Inc. will reduce its workforce by 92 employees, or 6.2% of its total workforce, according to a company announcement.

    These reductions include 37 voluntary buy-out offers that were accepted in the Journal Sentinel newsroom, as well as the company