Chief Marketer Staff

• 2009 PRO Awards: GameStop Guitar Hero

  Video and software retailer GameStop has a 23% market share, but is facing increasing competition from bigger stores

• 2009 PRO Awards: Merry Giving Black Friday Holiday Event

  General Growth Properties (GGP) was looking for a way to cut through the clutter of a competitive holiday season and get its female 25-54 audience to spend at their malls despite the recession

• 2009 PRO Awards: Pebbles Big Taste Adventure Beneath Bedrock in 3-D

  In 2008, Post repositioned Pebbles as the cereal with “little pieces, big taste,” after finding out that kids felt Pebbles was small on flavor and fun and were likely to switch

• 2009 PRO Awards: American Express WishList

  My WishList is an annual promotion that provides American Express card members with exclusive access to a limited supply of unique items and experiences across four different pricing categories

• 2009 PRO Awards: Battle of the Bands & The Quest for the Crystal

  For the DVD/Blue Ray release of the movie Indiana Jones: The Kingdom of the Crystal Skull, Paramount partnered with ESPN and capitalized on the excitement of college football

• 2009 PRO Awards: Card for Africa

  Hallmark teamed up with (PROJECT) RED, a nonprofit organization dedicated to helping eliminate AIDS in Africa

• 2009 PRO Awards: Stir Up a Royal Adventure

  For the first time in its history, Campbell’s Condensed Soup did a tie-in with a movie — The Tale of Despereaux

• 2009 PRO Awards: Kahlúa “Holiday Fit for Kings”

  Consumers 35-plus have high awareness of and affinity for Kahlua Liqueur, but drink it infrequently. Kahlua wanted to increase frequency of both drinking and gifting by advertising their new flavors

• 2009 PRO Awards: The USPS Innovation Center

  The U.S. Postal Service’s expedited shipping services are less expensive than their competition, yet research showed that small business owners considered the U.S.P.S. outdated

• 2009 PRO Awards: Heroes Happen Here

  After the 2008 upgrades of its server products — Windows Server, SQL Server and Visual Studio — had hit the street, Microsoft launched a campaign called Heroes Happen {Here}