Chief Marketer Staff
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Beam Global Hires Former Unilever VP as Global Marketer
Beam Global Spirits & Wine has named Kevin B. George as senior vice president and global chief marketing officer
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Agencies
Ubisoft Helps Girls Picture the Future with College Cash
Video game maker Ubisoft is promoting the October launch of four new titles in its popular ‘Imagine” casual game series with a month-long “Imagine Your Future” scholarship sweepstakes
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News Briefs
NBC UNIVERSAL and AMERICAN EXPRESS: have announced three small business finalists in its “Shine A Light” program
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Profound Shift in Consumer Saving and Spending: Survey
Raising a fresh set of challenges for marketers, a new survey from Citi has found that consumers across all socioeconomic levels and ethnic groups have made permanent adjustments to both spending and savings to adapt to the economic climate
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Student Advantage Chooses Online Marketing Service
Student Advantage, a discount program for college students, has selected Lyris HQ to manage its online marketing efforts.
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R.R. Donnelley Pays To Sever Contract
Last week, printer R. R. Donnelley & Sons Co. agreed to end a contract with
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Agencies
UPS Launches Offers-And-Sampling Program
UPS has debuted UPS Direct to Door, a new marketing program which will bring unrelated offers to recipients of UPS residential shipments.
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Agencies
Mail Stream: September 29
Barbie fans will want to snap up the latest Barbie Collector catalog, which features a real-life Dream House. The Daily News is testing an alternative version of its preferred subscriber offer. And Ashro
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Acquisition
Why Reliance on Prospect Lists Has Changed
Prior to the mid 1990s the list business was booming. List owners enjoyed a nice stream of list rental income. Brokers and list managers enjoyed their well deserved commissions. That’s no longer the case.