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Chief Marketer Staff

  • IS THE BOSS CAMERA READY?

    I just saw a :30 TV spot for a local dairy/ice cream chain featuring the chairman dressing in various holiday-specific costumes. Easter, Independence

  • JetBlue CMO Wins Sweeps

    Thank you to everyone who participated in our reader survey/sweepstakes this summer

  • Email

    In E-Mail Lists, You Get What You Pay For

    Judging by the sheer number of pitches everyone gets daily from unknown companies shilling shady e-mail lists, it’s safe to say enough marketers are buying these lists to make the fly-by-night firms profitable

  • Digital

    Americans Watching More Online Video

    According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month last year

  • Agencies

    Make it Count

    During the weeks leading up to a marketing effort, a top campaign strategist does everything possible to glean customer insight. Targets are segmented

  • Email

    Autobytel Re-Launches E-Mail CRM Program

    Autobytel Inc., an automotive marketing services company, has re-launched its Email Manager program.

  • Agencies

    Nautilus Abandons Commercial Sales, Focuses On Consumers

    Fitness company Nautilus, Inc. is seeking to sell its commercial operations, and will focus on reaching the consumer market through direct and retail channels. more, along with the Tsker’s Take, follows.

  • DMA Sends Second Solicitation For Proxy Statements

    The Direct Marketing Association, which is attempting to stave off a proxy challenge from board member Gerry Pike, mailed a second request for proxy statements early Wednesday morning.

  • Agencies

    Letters to the Editor

    Steve Kalsch, Dustin Wilson and Bill Cartwright of XP Innovation, LLC take strongly worded exception to UPS’s new sampling and promotions program. Does it, as they claim, threaten to circumvent list broker functions and provide unwelcome access to hotline customers? Their arguments follow.

  • October/November Issue 2009

    Coldwell Banker is Rebuilding Home Selling on a Web 3.0 Foundation; Marketers Need to Make Peace With Twitter; Is Targeted Advertising a boon or a privacy violation waiting to happen?