Author

Chief Marketer Staff

  • Data & Analytics

    Sears Gets Social With the DIY Market

    Sears is showing its “softer side” in more than just ad slogans: It’s getting into social marketing in a big way, first with two back-to-school initiatives designed to get high schoolers and incoming freshmen engaged

  • Ready, Fire, Aim—Wrong!

    Sure, if at first you don’t succeed, try, try again. But isn’t it a better idea to get it right the first time? That’s where a strong marketing plan comes

  • Agencies

    Slim Jims May Become a Thing of the Past

    Thanks to new U.S. Postal Service modifications last month, the tall-skinny catalogs affectionately known as slim-jims may soon be scarce

  • Email

    Autobytel Re-Launches E-Mail CRM Program

    Autobytel Inc., an automotive marketing services company, has re-launched its Email Manager program.

  • Agencies

    Nautilus Abandons Commercial Sales, Focuses On Consumers

    Fitness company Nautilus, Inc. is seeking to sell its commercial operations, and will focus on reaching the consumer market through direct and retail channels. more, along with the Tsker’s Take, follows.

  • DMA Sends Second Solicitation For Proxy Statements

    The Direct Marketing Association, which is attempting to stave off a proxy challenge from board member Gerry Pike, mailed a second request for proxy statements early Wednesday morning.

  • Agencies

    Letters to the Editor

    Steve Kalsch, Dustin Wilson and Bill Cartwright of XP Innovation, LLC take strongly worded exception to UPS’s new sampling and promotions program. Does it, as they claim, threaten to circumvent list broker functions and provide unwelcome access to hotline customers? Their arguments follow.

  • October/November Issue 2009

    Coldwell Banker is Rebuilding Home Selling on a Web 3.0 Foundation; Marketers Need to Make Peace With Twitter; Is Targeted Advertising a boon or a privacy violation waiting to happen?

  • Agencies

    Meet the Broker: Cate Mumford

    Today we meet Cate Mumford, executive vice president at Gnames Media Group Inc. in Dallas, where she’s worked since 2001.

  • Lyris Special Report: It Matters What They Think: Reputation and Other Factors That Influence E-mail Deliverability

    Sure, it’s fab to have a great subject line and boffo content. But if your e-mail doesn’t even make it to your recipient’s inbox, none of that matters one bit. Beth Negus Viveiros reports on what key factors have an impact on your deliverability rates, including online reputation, SEO, authentication, customer engagement and data quality