Chief Marketer Staff, Author at Chief Marketer

Hostess Rebate and Sweeps Promotes DVD Release

Hostess is once again partnering with DreamWorks Animation SKG, Inc. for a Halloween-themed campaign that encourages people to buy a newly released DVD

Agencies

Loyalty’s Lost Mantra: Relevant Messaging

In the 1977 Woody Allen classic “Annie Hall,” actor Jeff Goldblum, portraying a Southern California partygoer, tells his guru over the telephone—I forgot my mantra

Agencies

Del Taco Offers Free Tacos in Exchange for Loyalty

Del Taco last weekend began a campaign to give away two free chicken soft tacos to customers who joined its loyalty club, Raving Fan eClub

Agencies

P&I Postscripts

RENAISSANCE HOTELS: this fall is offering guests who pay with an American Express Card for a weekend stay will receive a voucher redeemable for their choice of a $50 complimentary gift card

Pike, DMA Send New Proxy Requests

Both the Direct Marketing Association and Gerry Pike, the DMA board member who is leading a proxy fight in opposition management, sent out new proxy ballot requests on Tuesday.

Agencies

Sykes Enterprises To Acquire ICT Group

Sykes Enterprises, Inc., a provider of outsourced customer contact management solutions and services, will acquire ICT Group, Inc.

Flightpath Hires John Lee For Digital Marketing, Analytics Position

Digital agency Flightpath has hired John Lee to serve as director of digital marketing and analytics.

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E-mail’s Tiny Ad Share Gets Smaller: IAB

While overall U.S. Internet ad spending dropped by 5.3% to $10.9 billion from the first half of 2008 to the first half of 2009, e-mail ad spending became even more of a rounding error than it already was, according to a recent study by the Internet Advertising Bureau.

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