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Chief Marketer Staff

  • Capitalizing On The Power of Pop Culture

    During times of recession, history has shown that pop culture brands will often thrive. Now one might assume that this is simply because consumers decidedly pull back on the bigger ticket items—like vacations

  • News Briefs

    SUBWAY RESTAURANTS: has inked a deal with NBC Sports that includes co-branded promotional segments featuring Subway Famous Fan Michael Phelps and brand ambassador Jared Fogle

  • DMA Takes Proxy Fight To Telephone

    The Direct Marketing Association has added telemarketing to the outreach channels it is using to gather proxy votes. Several voting members reported receiving calls Wednesday evening.

  • Email

    Utah Child No-E-Mail Lawsuit Dismissed

    A federal judge in Utah Monday dismissed a lawsuit against the state

  • Agencies

    Meet the Broker: Paul Kolars

    Today we meet Paul Kolars, a partner, along with along with Linda Klemstein and Keely Vazquez in St. Paul, MN-based Trimax Direct. Trimax has been in business since 2000.

  • Agencies

    Hostess Rebate and Sweeps Promotes DVD Release

    Hostess is once again partnering with DreamWorks Animation SKG, Inc. for a Halloween-themed campaign that encourages people to buy a newly released DVD

  • Agencies

    Loyalty’s Lost Mantra: Relevant Messaging

    In the 1977 Woody Allen classic “Annie Hall,” actor Jeff Goldblum, portraying a Southern California partygoer, tells his guru over the telephone—I forgot my mantra

  • Agencies

    Del Taco Offers Free Tacos in Exchange for Loyalty

    Del Taco last weekend began a campaign to give away two free chicken soft tacos to customers who joined its loyalty club, Raving Fan eClub

  • Agencies

    P&I Postscripts

    RENAISSANCE HOTELS: this fall is offering guests who pay with an American Express Card for a weekend stay will receive a voucher redeemable for their choice of a $50 complimentary gift card

  • Pike, DMA Send New Proxy Requests

    Both the Direct Marketing Association and Gerry Pike, the DMA board member who is leading a proxy fight in opposition management, sent out new proxy ballot requests on Tuesday.