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DMA Takes Proxy Fight To Telephone

The Direct Marketing Association has added telemarketing to the outreach channels it is using to gather proxy votes. Several voting members reported receiving calls Wednesday evening.

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Utah Child No-E-Mail Lawsuit Dismissed

A federal judge in Utah Monday dismissed a lawsuit against the state

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Meet the Broker: Paul Kolars

Today we meet Paul Kolars, a partner, along with along with Linda Klemstein and Keely Vazquez in St. Paul, MN-based Trimax Direct. Trimax has been in business since 2000.

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Hostess Rebate and Sweeps Promotes DVD Release

Hostess is once again partnering with DreamWorks Animation SKG, Inc. for a Halloween-themed campaign that encourages people to buy a newly released DVD

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Loyalty’s Lost Mantra: Relevant Messaging

In the 1977 Woody Allen classic “Annie Hall,” actor Jeff Goldblum, portraying a Southern California partygoer, tells his guru over the telephone—I forgot my mantra

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Del Taco Offers Free Tacos in Exchange for Loyalty

Del Taco last weekend began a campaign to give away two free chicken soft tacos to customers who joined its loyalty club, Raving Fan eClub

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P&I Postscripts

RENAISSANCE HOTELS: this fall is offering guests who pay with an American Express Card for a weekend stay will receive a voucher redeemable for their choice of a $50 complimentary gift card

Pike, DMA Send New Proxy Requests

Both the Direct Marketing Association and Gerry Pike, the DMA board member who is leading a proxy fight in opposition management, sent out new proxy ballot requests on Tuesday.

Agencies