Chief Marketer Staff
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Why Cross-Media Analytics Matter to You
Media departments are no place for guessing. With millions—even tens or hundreds of millions—of dollars at stake, clients want hard data showing that their budgets are being well spent.
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For CMOs, Accountability Remains a Challenge
What are the biggest challenge facing marketers today? Not surprisingly, they stem from accountability and making the organization aware of what marketing really contributes to the big picture.
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Pike Outlines Goals, Accuses DMA Of Bylaw Violations
In the latest salvo in Gerry Pike’s proxy fight with the Direct Marketing Association, the dissident board member has sent an e-mail to members accusing the organization of violating its own bylaws.
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Consumer E-Mail List Prices Continue To Fall: Worldata
E-mail list prices, long notorious for being among the costliest files in marketing, are continuing their price slide, according to list firm Worldata
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Catalyst Direct Hires Chief Digital Officer
Catalyst Direct has hired Peter Platt to serve as its chief digital officer, a newly created role.
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Catapult Ups Magalik to EVP, Creative Director
Catapult Action-Biased Marketing has promoted Richard Magalik to executive vice president, creative director, a new position
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The Continuing Relevance of Direct Mail
It’s an understatement to say the ability to reach consumers with a targeted message through mass media has become fragmented. Audience share on the big three networks has diminished considerably, cable options are endless, magazine and newspaper circ is down, and audience shares for radio have also taken a dip.
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[x+1] Picks VP of Data Strategy And Analytics
, a predictive marketing company, has named Kenneth Rona to serve as its VP of data strategy and analytics.