Chief Marketer Staff

• Pike Outlines Goals, Accuses DMA Of Bylaw Violations

  In the latest salvo in Gerry Pike’s proxy fight with the Direct Marketing Association, the dissident board member has sent an e-mail to members accusing the organization of violating its own bylaws.

• Consumer E-Mail List Prices Continue To Fall: Worldata

  E-mail list prices, long notorious for being among the costliest files in marketing, are continuing their price slide, according to list firm Worldata

• Catalyst Direct Hires Chief Digital Officer

  Catalyst Direct has hired Peter Platt to serve as its chief digital officer, a newly created role.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Franklin Covey

• Catapult Ups Magalik to EVP, Creative Director

  Catapult Action-Biased Marketing has promoted Richard Magalik to executive vice president, creative director, a new position

• The Continuing Relevance of Direct Mail

  It’s an understatement to say the ability to reach consumers with a targeted message through mass media has become fragmented. Audience share on the big three networks has diminished considerably, cable options are endless, magazine and newspaper circ is down, and audience shares for radio have also taken a dip.

• [x+1] Picks VP of Data Strategy And Analytics

  , a predictive marketing company, has named Kenneth Rona to serve as its VP of data strategy and analytics.

• Agencies

  Retail Foundation Says Holiday Sales Decline Slowing

  There

• DMA Offers Bill-Me Membership, Pike Chides DMA For Telemarketing

  In competing communiqu

• The 2009 PRO Awards… And the winners are:

  In-depth coverage of the winners including interviews with the winning campaigns