Del Taco Offers Free Tacos in Exchange for Loyalty

Posted on by Chief Marketer Staff

Del Taco last weekend began a campaign to give away two free chicken soft tacos to customers who joined its loyalty club, Raving Fan eClub.

People who sign up receive an e-mail in return with a coupon for the free tacos that are made with grilled chicken, fresh lettuce, cheddar cheese and secret sauce wrapped in a warm flour tortilla.

On member’s birthdays, they receive a free premium shake.

The promotion was in celebration of Taco Week.

Del Taco is a national Mexican quick-serve chain with more than 500 restaurants in 18 states.

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