Articles by Chief Marketer Staff


ABM: Four Trends to Watch

|  by Tom Shapiro

Many B2B marketers are increasing their investments in account based marketing. Here's 4 ABM trends to watch for the second half of 2019.


Driving Results With Granular Measurement

|  by Wayne St. Amand

Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.

content marketing smile

4 Bad Habits Killing Content Marketing

|  by Randy Frisch

Most companies would love say their content marketing is highly personalized, but not everyone is hitting the mark.