Articles by Chief Marketer Staff

Both traditional and online-first brands need to look to attribution measurement to see which channels provide the best marketing ROI.

Many B2B marketers are increasing their investments in account based marketing. Here's 4 ABM trends to watch for the second half of 2019.

Optimizing customer experiences in a way that establishes loyalty can be hard work and requires brands to truly understand their audience.

Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.

While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.

Millennial parents look—and behave—differently than parents of previous generations. Here's how to connect with them

Most companies would love say their content marketing is highly personalized, but not everyone is hitting the mark.

Wondering what makes a branding agency worth hiring? These seven simple questions to ask a prospective partner can help you pick the right agency to bring your brand to life.

Here are four things that could improve if marketing approached things from a science-first perspective.

Success with inbound marketing campaigns doesn’t come automatically. It depends heavily on these 10 critical components.