Chief Marketer Staff

• Seeds to Sow

  Marketers wondering how to implement green practices in communications and operations have a number of easy yet effective tactics at their disposal. Replace

• Grocery Shelf Trends

  Consumer trend watcher Mintel foresees a handful of trends in the marketing of packaged goods in the coming year

• BOY, DOES THAT DMA SWING!

  On the first full day of sessions at DMA09, I arrived at the San Diego Convention Center and walked toward Hall F for the keynote. There was a huge crowd

• Email

  The Value of Being Social: Putting a Price on Friendship

  In the early days of social media, it might have been okay to bow to peer pressure and be out there simply because everyone else was doing it. But times

• Agencies

  Frito Lay Develops Portfolio of Products for Women

  Frito-Lay developed a portfolio of products specifically for women around its “Only in a Woman’s World”

• Surveys Help Toshiba Scan for Satisfaction

  Consumers waiting in line for their flu shots and the docs with the needles aren’t the only ones concerned about healthcare reform. B-to-B marketers have

• Digital

  Volvo Stakes Claim to Twilight

  Apparently vampires can sell everything to teens and tweens, from fast food to packing tape. But cars? Car maker Volvo says it has proof O-positive that

• Agencies

  Lucky 13

  Direct mail is a copy-driven medium. Sure, lists and offers are paramount, but copy is the final part of the mailer’s holy trinity. Yet too many unseasoned

• Agencies

  Automation, Ho!

  Dollars are tight, and consumers want to keep track of where every dollar goes And for any money related business, that concern is multiplied many times

• Agencies

  Rough Times for Good Causes

  THE ECONOMY IS TIGHT, WHICH MEANS POCKETS AREN’T AS DEEP For nonprofits, this means retention is the order of the day. Richard Geiger, strategic relationship