Chief Marketer Staff

• Agencies

  Don’t Be Shy: Ask Where Data Came From

  Ask the origin of any data a broker is trying to sell you

• The High Notes of 09: The CMmy Awards Honor the Best of the Year

  Forget about the Oscars or the Emmys. Here’s the CMmys our editors’ takes on what from 2009 marketers should emulate, celebrate or have a big old heapin’

• Friends With Benefits: Dialoging With Customers In Social Media

  Brand manageers speak of “Dialoging” with customers in social media, but they shouldn’t neglect the benefits of buying shopper love

• Agencies

  Street Smarts

  To promote the release of Tim McGraw’s latest album Southern Voice, a two-part teaser street-stenciling campaign was produced and executed in October

• Agencies

  The State of Events

  Despite slower growth, event marketing and sponsorships was the largest branded entertainment category in 2009, growing $3.6% to $22.01 billion, up from $21.25 billion in 2008, when growth was 10.8%

• Crowd Pleasers: Threadless Gives People What They Want

  The headquarters of Threadless.com look like the collision of a dot-com startup and the Little Rascals’ clubhouse. The main room of the offices on Chicago’s

• Agencies

  Meet the New Consumer

  In an age of austerity, celebrate the new value shopper Brands that will succeed are true to their core, assure potential buyers, and share positive and

• Agencies

  Be Everywhere

  Direct mail isn’t cheese, so there’s no reason it should stand alone Try emulating Martha Stewart’s strategy of brand omnipresence. The domestic diva’s

• Agencies

  Trigger Happy

  When planning a lead generation campaign with an event-based or behavioral trigger component, be sure to take the time to ask the following: What information

• STARBUCKS SKINNIES REWARDS CHOICES

  Almost exactly a year ago, I blogged that I didn’t think Starbucks’ then-new Gold loyalty program offered enough in the way of benefits beyond the basic