Chief Marketer Staff

• Agencies

  The State of Events

  Despite slower growth, event marketing and sponsorships was the largest branded entertainment category in 2009, growing $3.6% to $22.01 billion, up from $21.25 billion in 2008, when growth was 10.8%

• Crowd Pleasers: Threadless Gives People What They Want

  The headquarters of Threadless.com look like the collision of a dot-com startup and the Little Rascals’ clubhouse. The main room of the offices on Chicago’s

• Agencies

  Meet the New Consumer

  In an age of austerity, celebrate the new value shopper Brands that will succeed are true to their core, assure potential buyers, and share positive and

• Agencies

  Be Everywhere

  Direct mail isn’t cheese, so there’s no reason it should stand alone Try emulating Martha Stewart’s strategy of brand omnipresence. The domestic diva’s

• Agencies

  Trigger Happy

  When planning a lead generation campaign with an event-based or behavioral trigger component, be sure to take the time to ask the following: What information

• STARBUCKS SKINNIES REWARDS CHOICES

  Almost exactly a year ago, I blogged that I didn’t think Starbucks’ then-new Gold loyalty program offered enough in the way of benefits beyond the basic

• Down the Track: What to Watch for on the 2010 Express

  See that light in the distance, getting closer at a breakneck pace? 2010 is almost in the station. Here are a few issues to consider, and companies and

• Agencies

  Q&A:Visa Aims for Gold

  Visa has long focused on sports sponsorships as a part of its marketing playbook. Its core roster of partnerships includes a new extension of its long-time

• Rattled Chains of Command

  Most companies don’t have a handle on their marketing supply chain, and that’s a costly mistake, according to a new study from the CMO Council. No one

• WANTED: A BETTER PLAYBOOK

  I love professional American football (Packer, Chief and Steeler fan) and rugby seems like a sport I could really get into. Mind you, I know virtually