Chief Marketer Staff

• AOL Names Sherman President of Interactive Marketing

  America Online has named Robert Sherman president of interactive marketing. Sherman had been president of Time Warner Cable advertising sales. He will

• Estee Marketing takes Management of Edmund Scientific File

  Estee Marketing Group Inc. has been named to manage the Edmund Scientific Catalog Buyers file. The appointment took effect April 19. For more than 50

• Harte-Hanks Hurt by Decline in DM Spending

  Harte-Hanks Inc. has reported a first quarter revenue drop of more than 7% as a result of a decline in direct marketing. Revenues were $214.9 million,

• Spiegel’s Credit Unit Wins Court Ruling Over Funds

  First Consumers National Bank, Spiegel Group Inc.

• Short Cuts

  Brands Shopping Network Inc. has named Pat DeMicco as CEO. DeMicco co-founded the shopping network in February 2001. He was elected chairman of the board

• Loose Cannon: The Silicon Valley Book of the Dead

  Philip J. Kaplan’s “F’d Companies: Spectacular Dot-Com Flameouts” is too raw a book to make it onto most business school reading lists. Which is a shame,

• Ohio School Board Student Database Alarms Privacy Advocates

  An Ohio Department of Education program that will record personal information on the state’s 1.8 million students is raising red flags among privacy advocates.

• Letter to the Editor

  With all due and sincere respect for Pierre Passavant , had he read my entire article, he would

• Reader’s Digest to Cut 100 Jobs, Trim Mail Promotions

  The Reader’s Digest Association Inc. will cut 100 positions as part of a restructuring effort within its North American Books and Home Entertainment operations. It will also trim its mail promotion volume by 40%, eliminating “direct mail campaigns that are not generating acceptable contributing profits,” the company said.

• ChoicePoint’s Income Up in First Quarter

  ChoicePoint Inc. reported net income of $27.4 million in first quarter 2002, an increase from $18.6 million in first quarter 2001. The identification