Chief Marketer Staff

• Deluxe Introduces Check Service Through Banks

  Deluxe Financial Services is launching a new direct-check service today in which it will sell checks to bank customers.

• Amazon.com Has Operating Income for Two Quarters in a Row

  Amazon.com Inc., trimmed its net loss from $234.1 million in first-quarter 2001 to $23.2 million in the quarter just ended. Its revenue rose from $700.4

• Rodale Debuts 1.6 Million-Name E-mail File

  Rodale Inc. has put a 1.6-million-name e-mail list on the market. The file is an unduplicated database of e-mail addresses from all the magazines and

• BALLY TOTAL FITNESS FEELS IN THE PINK

  Bally Total Fitness, Chicago, extended its endorsement deal (which began via early-2002 TV spots) with pop star Pink last week by announcing a sponsorship

• Movie Madness

  Real keen marketing, folks. Lure

• AOL Names Sherman President of Interactive Marketing

  America Online has named Robert Sherman president of interactive marketing. Sherman had been president of Time Warner Cable advertising sales. He will

• Estee Marketing takes Management of Edmund Scientific File

  Estee Marketing Group Inc. has been named to manage the Edmund Scientific Catalog Buyers file. The appointment took effect April 19. For more than 50

• Harte-Hanks Hurt by Decline in DM Spending

  Harte-Hanks Inc. has reported a first quarter revenue drop of more than 7% as a result of a decline in direct marketing. Revenues were $214.9 million,

• Short Cuts

  Brands Shopping Network Inc. has named Pat DeMicco as CEO. DeMicco co-founded the shopping network in February 2001. He was elected chairman of the board

• Spiegel’s Credit Unit Wins Court Ruling Over Funds

  First Consumers National Bank, Spiegel Group Inc.