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Chief Marketer Staff

  • Translating Brand Essence

    I’m sitting behind the glass watching the opening moments of a focus group in Tokyo. Eight Jack Daniel’s drinkers sit around a table, and I’ve come thousands

  • Agencies

    ROYAL TREATMENT

    ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

  • Decision Makers

    Denny’s, Spartanburg, SC, named Margaret Jenkins senior vp-chief marketing officer to handle all marketing activity as well as product development. The

  • Agencies

    Correction

    An article in the June issue of DIRECT (Welcome to the Party) stated that Lands’ End’s customer file of 2.1 million last-12-month buyers is available

  • Squeezing Telemarketers

    The Federal Trade Commission may issue amendments to the five-year-old Telemarketing Sales Rule this fall following June hearings on proposed changes.

  • L90 Buys DoubleClick’s Media Sales Business

    L90 Inc. has purchased DoubleClick’s North American Media business for $9.4 million in cash and stock, and possible an additional $6 million if certain performance conditions are met.

  • Agencies

    direct listline

    New Lists TechTV TechTV, the 24-hour cable television network dedicated to technology, reaches 30 million U.S. households. TechTV’s master file has been

  • Agencies

    Supreme Court Won’t Hear TransUnion’s Case

    The Supreme Court has refused to hear TransUnion LLC’s arguments that sale of consumer information generated from credit data is protected by the First

  • Agencies

    MKTG Services Tightens Operations

    In May, MKTG Services Inc. laid off 35 people at its New York headquarters 10% of the staff overall as it wound down cost-cutting measures to bring the

  • Geerlings & Wade CEO Forced Out

    Geerlings & Wade Inc. president and CEO David R. Peace was asked to step aside and has been replaced by Huib E. Geerlings as interim president and CEO,