Chief Marketer Staff
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Agencies
Easy Pill to Swallow
A CUSTOMER-RETENTION E-NEWSLETTER PROGRAM is doing so well for Pharmaton Natural Health Products that the company is carving out a best-customer database
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Girt Named President of AccuData America
AccuData America has named Stacey Girt as president. Her responsibilities include oversight of operational and strategic company business. Girt joins
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Agencies
Playing With a Full Deck
THEY SEEM innocent enough to me. But maybe I’m just a trusting sort of gal. Our topic is loyalty cards, those useful slabs of plastic many of us carry
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DIRECT Listline
Miles Kimball Catalog Buyers This file has been updated to include 1.1 million 0-12-month-, 610,422 0-6 month-, 307,816 90-day, 210,331 60-day and 111,424
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Agencies
BASF Builds Farmer Loyalty Program
FOLLOWING a promising 6% response to a spring test mailing, BASF is rolling out a larger drop this month, encouraging companies to participate in its
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Springtime in Portugal
Annus horribilis is the label APMA Worldwide president Iain Ferguson put on 2001, calling it a tough year for agencies and a rough ride for everyone.
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Marketing Services
Promotional products distributor American Identity, Kansas City, MO, named Richard Witaszak cfo. King-Casey, Inc., Norwalk, CT, named Tony Pearson senior
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Listline-2
DIRECT Listline Tuesday, July 2, 2002 ON TODAY’S LISTLINE: NEW TO MARKET LISTS: *Business Solutions Magazine BUSINESS SOLUTION MAGAZINE This publication