Chief Marketer Staff

• Agencies

  Reader’s Digest Backs Off Sweeps

  IN A DRASTIC CHANGE for a company often credited with the creation of the sweepstakes offer, less than 10% of Reader’s Digest magazine’s acquisition and

• Agencies

  direct listline

  New Lists TechTV TechTV, the 24-hour cable television network dedicated to technology, reaches 30 million U.S. households. TechTV’s master file has been

• Agencies

  Supreme Court Won’t Hear TransUnion’s Case

  The Supreme Court has refused to hear TransUnion LLC’s arguments that sale of consumer information generated from credit data is protected by the First

• FTC Settles with Firm over Inaccurate Reporting to Credit Agencies

  A California firm and its owner have settled with the Federal Trade Commission over allegations that it furnished inaccurate consumer information to credit

• Agencies

  Vanity, All Is Vanity

  WHEN MY WIFE TOLD ME she had entered a subscription in my name for Vanity Fair, I wasn’t at all surprised. Vanity Fair has spectacular editorial content

• Agencies

  Eight Years and Counting

  WELL, HERE WE ARE near the end of another congressional session, and for the eighth consecutive year we’re facing the prospect of no meaningful postal

• PROMO 100 Catch-up

  Time does not stand still in the world of promotion marketing agencies. No sooner does a magazine compose a list of the 100 best agencies than those shops

• Long Live the King

  Although next month marks a quarter century since Elvis Presley last swiveled his hips, marketing behind the King of rock n roll will be in full swing

• Agencies

  Botanic Garden Boosts Direct Mail Response

  The Chicago Botanic Garden got a 51.95% response rate to a series of early bird mailings designed to stagger spring renewals more evenly throughout the

• Agencies

  BASF Builds Farmer Loyalty Program

  FOLLOWING a promising 6% response to a spring test mailing, BASF is rolling out a larger drop this month, encouraging companies to participate in its