Chief Marketer Staff
-
Pen Pals
Discovery Communications’ Animal Planet inked a multi-platform partnership with Sanford Pens’ Paper Mate for a back-to-school campaign. Through October,
-
With Condiments
H.J. Heinz Co. in June announced plans to revamp its portfolio and commit an additional $100 million to marketing this year in an effort to boost sales
-
Agencies
Mathsoft’s E-mail Prospecting on a Roll
Engineering software developer Mathsoft Engineering and Education Inc.’s shift from direct mail to e-mail prospecting is helping it build business from
-
Short Cuts
AOL Time Warner and AOL UK have launched GiveNow.org, a new destination for online giving in the UK. Located at http://www.givenow.org., the new portal
-
Totally Tubular
Food marketers are grooving on tubes. ConAgra Foods, Kraft Foods, Mott’s, Inc. and other CPGs are serving up snacks in a tube, from pudding and gelatin
-
Agencies
Surviving the Downturn
Laurel Touby blows into a room creating her own personal happening. A tiny, blonde bombshell with an intense gaze behind stylish spectacles, the founder
-
Agencies
That’s My Name
Who owns the name of a magazine subscriber the publisher or the agent who sold the sub? That question is being asked with increasing frequency because
-
Agencies
DIRECT + Yankelovich present: 2002 consumer outlook
INTRODUCTION BY RAY SCHULTZ Direct marketers are barraged every day with meaningless opinions about what consumers think. The press reports with great
-
Reader’s Digest Narrows Net Loss
The Reader’s Digest Association Inc. reported a fourth-quarter net loss of $3 million, an $18 million improvement over last year’s results. But revenue