Chief Marketer Staff

• Unemployed in 2002

  MARCH 13 A Business School classmate loaned me a career transition manual. I scheduled two hours each day over the last week to work through the exercises

• Paid Online Music Service Debuts

  Sony Music Entertainment and Vivendi’s Universal Music Group launched an upgraded online music subscription service Thursday, in an apparent concession

• Agencies

  CRM Remedy

  Everyone has some sort of malady be it real or imagined, life-threatening or frivolous that they wish there was a magic pill to cure. Even the pharmaceutical

• Off-Campus

  Not all college marketing is directly targeted to students. There are those campus distributors to think about, too. Atlanta-based Coca-Cola Co.’s Mello

• Summer To-Do List

  It’s August already. We’re halfway through the season, and I’ve still made no headway on the summer to-do list. Here are some of the things I still hope

• Quick Thinking

  You can’t build a strong property without a kids meal tie-in. At least that’s what it seemed like in June at the annual Licensing Show in New York City,

• Agencies

  Hey, Fatso, Here’s the Skinny

  It occurred to me, as I casually deleted an e-mail message that offered me a diet plan to Drop 10 lbs in 5 wks, that e-mail has moved into a bulk scare

• Agencies

  August 1, 2002

   

• PRC Endorses New Subscription Mail Tracking Service

  The Postal Rate Commission has endorsed Confirm, a new mail tracking system that the U.S. Postal Service is proposing

• PhotoWorks Reduces Losses in Quarter

  PhotoWorks, Inc. reported a net loss of $441,000 for its third quarter, up from a net loss of $3 million, in the third quarter of fiscal 2001. Net revenue