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Chief Marketer Staff

  • NEBS Income Up, Revenue Down In Quarter

    New England Business Service Inc. reported net income of $6.6 million for its fourth quarter, an increase over $3.6 million for the same period last year.

  • Geerlings & Wade Financial Troubles Continue

    Circulation cuts and poor response widened losses for Geerlings & Wade Inc. one month after its CEO was forced out.

  • Policing Privacy

    The murkiest part of Internet law right now is how to make material changes to Web site privacy policies. While no federal or state laws expressly regulate

  • Lillian Vernon, Metris to Debut Credit Card

    Lillian Vernon Corp. has signed an agreement with Metris Cos. to launch a co-branded credit card. Premiering this October, the Lillian Vernon MasterCard

  • Travelocity Takes E-mail in House

    Travelocity saved so much money bringing its e-mail program in house that the online travel site plans an acquisition program this fall designed to add

  • MA Lawmakers OK Telemarketing DNC List Program

    Massachusetts has passed a bill authorizing the creation of a telemarketing do-not-call list program.

  • Best Foot Forward

    In this time of corporate malfeasance, it’s refreshing to make note of CEOs who run good businesses and as a result have happy customers and employees.

  • Sleepless in September

    A month of last-minute nightmares and sweet-dream solutions It’s 3 a.m. Do you know where your ad slicks are? No matter how well you’ve prepared the campaign,

  • Agency Moves

    Frankel, Chicago, named David Haan president of its San Francisco office, a position that has been vacant since May 2001. He had been managing partner

  • TASK MASTERS

    Unilever’s promotion team seems partial to cruises. At first it was just sampling, stocking ship cabins with shampoo since cruise lines don’t. (People