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Wine Country Living Returns to Direct Mail

After a five-year hiatus, Wine Country Living began using direct mail again last month in a push to find new subscribers. The campaign, backed by a $200,000

Acquisitions

ON THE GRILL At press time, Burger King parent Diageo, London, was in the final stages of considering bids for the chain’s sale. The short list of offers

Unemployed in 2002

MARCH 13 A Business School classmate loaned me a career transition manual. I scheduled two hours each day over the last week to work through the exercises

Short Cuts

AOL Time Warner and AOL UK have launched GiveNow.org, a new destination for online giving in the UK. Located at http://www.givenow.org., the new portal

Agencies

News briefs from Directmag.com

July 12, 2002 Washington State Attorney General Christine Gregorie filed suit against the operators of a Minnesota debt-consolidation company for violating

Off-Campus

Not all college marketing is directly targeted to students. There are those campus distributors to think about, too. Atlanta-based Coca-Cola Co.’s Mello

Agencies

CRM Remedy

Everyone has some sort of malady be it real or imagined, life-threatening or frivolous that they wish there was a magic pill to cure. Even the pharmaceutical

Summer To-Do List

It’s August already. We’re halfway through the season, and I’ve still made no headway on the summer to-do list. Here are some of the things I still hope

Agencies

Surviving the Downturn

Laurel Touby blows into a room creating her own personal happening. A tiny, blonde bombshell with an intense gaze behind stylish spectacles, the founder

Quick Thinking

You can’t build a strong property without a kids meal tie-in. At least that’s what it seemed like in June at the annual Licensing Show in New York City,