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Tucker Co-op Abandons Mail for Mall

Co-op mailing pioneer Larry Tucker hasn’t gone near a mailbox this year and he doesn’t plan to. He’s holding off mailing his customary 50-million-piece

Agencies

HP E-mail Reaps $20 Million a Month

Hewlett-Packard enjoys an auto-replenishment program with kick. Not only do e-mails go out to decision-makers each month keyed to the age of products

Plot Twists

Looking for unique publicity, the marketing brain trust behind Mrs. Fields Cookies, Inc. learned that NBC Entertainment’s most popular daytime drama,

Short Cuts

AOL Time Warner and AOL UK have launched GiveNow.org, a new destination for online giving in the UK. Located at http://www.givenow.org., the new portal

Agencies

Ice Age Cometh

Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of

Agencies

Mathsoft’s E-mail Prospecting on a Roll

Engineering software developer Mathsoft Engineering and Education Inc.’s shift from direct mail to e-mail prospecting is helping it build business from

Clarification

An item that appeared in DIRECT Newsline July 15 was unclear about the number of subscribers available on the Internet World file, under management by

Agencies

Surviving the Downturn

Laurel Touby blows into a room creating her own personal happening. A tiny, blonde bombshell with an intense gaze behind stylish spectacles, the founder

Client Side

McDonald’s Corp. reassigned executive vp-U.S. marketing Tom Ryan to a post that puts him in charge of developing new menu concepts. The Oak Brook, IL-based

Agencies

letters to the editor

AHH, YOUR WRONG I have lived in the United States for the last 10 years, having been raised and educated in South Africa, where they tend to use British