Chief Marketer Staff

• Loose Cannon: Marketing Poetry, For Better or Verse

  Ask and you shall receive: Two weeks ago I presented readers with the text from a set of refrigerator word magnets TransUnion had sent out touting a new

• FTC Hits Telemarketers With $3 Million Fine

  A pair of telemarketers, who allegedly raked in more than $50 million over five years selling an alleged fraudulent advance-fee loan over the phone, last week agreed to pay the Federal Trade Commission $3 million to settle federal and state lawsuits against them.

• Career Education Corp. Chooses Acxiom for Data Services

  Acxiom Corp., Little Rock, AR will provide Career Education Corp. with data center and network management services for CEC’s 42 campuses, schools and

• DIRECT Listline

  E Response E Response has named MKTG Services as manager of its new postal address and e-mail database files. These permission-based lists contain the

• American Eagle Chooses NewRoads for Fulfillment Services

  American Eagle Outfitters, Warrendale, PA, has signed a multi-year contract with NewRoads Inc., a fulfillment, customer care and supply chain management

• MA Lawmakers OK Telemarketing DNC List Program

  Massachusetts has passed a bill authorizing the creation of a telemarketing do-not-call list program.

• Don’t Touch That Dial!

  If you’ve ever used a digital video recorder, you know why the technology continues to grow in popularity. DVRs such as TiVo, ReplayTV, and UltimateTV

• BACK-END AND BELOW-THE-LINE SERVICES

  STEALTH MARKETING Mail-Well Inc., Englewood, CO, developed interactive technology dubbed Rub n Reveal that displays previously messages when activated

• products

  Shot Puts Arctic IceShots, Inc., Gaithersburg, MD, offers a new twist to on-premise efforts. Fill these shot glasses with a beverage, pop on the top,

• Lillian Vernon, Metris to Debut Credit Card

  Lillian Vernon Corp. has signed an agreement with Metris Cos. to launch a co-branded credit card. Premiering this October, the Lillian Vernon MasterCard