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Time Sues PSE

Time Inc. has filed a multimillion-dollar lawsuit against Publishers Services Exchange (PSE) and its owner Dennis Simpson, alleging trademark infringement

Agencies

Hey, Fatso, Here’s the Skinny

It occurred to me, as I casually deleted an e-mail message that offered me a diet plan to Drop 10 lbs in 5 wks, that e-mail has moved into a bulk scare

Planting the Seed

Organic and mainstream food marketers are readying new products to capitalize on a federal labeling law that takes effect in October. The National Organic

Agencies

Tucker Co-op Abandons Mail for Mall

Co-op mailing pioneer Larry Tucker hasn’t gone near a mailbox this year and he doesn’t plan to. He’s holding off mailing his customary 50-million-piece

Agencies

Wine Country Living Returns to Direct Mail

After a five-year hiatus, Wine Country Living began using direct mail again last month in a push to find new subscribers. The campaign, backed by a $200,000

TASK MASTERS

Unilever’s promotion team seems partial to cruises. At first it was just sampling, stocking ship cabins with shampoo since cruise lines don’t. (People

Sleepless in September

A month of last-minute nightmares and sweet-dream solutions It’s 3 a.m. Do you know where your ad slicks are? No matter how well you’ve prepared the campaign,

Short Cuts

AOL Time Warner and AOL UK have launched GiveNow.org, a new destination for online giving in the UK. Located at http://www.givenow.org., the new portal

Agencies

Surviving the Downturn

Laurel Touby blows into a room creating her own personal happening. A tiny, blonde bombshell with an intense gaze behind stylish spectacles, the founder

Agencies

CRM Remedy

Everyone has some sort of malady be it real or imagined, life-threatening or frivolous that they wish there was a magic pill to cure. Even the pharmaceutical