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Chief Marketer Staff

  • Agencies

    Mathsoft’s E-mail Prospecting on a Roll

    Engineering software developer Mathsoft Engineering and Education Inc.’s shift from direct mail to e-mail prospecting is helping it build business from

  • Totally Tubular

    Food marketers are grooving on tubes. ConAgra Foods, Kraft Foods, Mott’s, Inc. and other CPGs are serving up snacks in a tube, from pudding and gelatin

  • May the Best Brand Win

    IS THERE A BRAWNY MAN IN YOUR LIFE? Georgia-Pacific Corp. is betting that there is. When the Atlanta-based marketer acquired the Brawny paper-towel business

  • Agencies

    Time Sues PSE

    Time Inc. has filed a multimillion-dollar lawsuit against Publishers Services Exchange (PSE) and its owner Dennis Simpson, alleging trademark infringement

  • Planting the Seed

    Organic and mainstream food marketers are readying new products to capitalize on a federal labeling law that takes effect in October. The National Organic

  • Clarification

    An item that appeared in DIRECT Newsline July 15 was unclear about the number of subscribers available on the Internet World file, under management by

  • Agencies

    letters to the editor

    AHH, YOUR WRONG I have lived in the United States for the last 10 years, having been raised and educated in South Africa, where they tend to use British

  • Agencies

    Off the Hook

    This month, our special is a lovely selection of thoughts on telemarketing, lightly sauted in a tangy lemon butter sauce. Enjoy. ADMITTEDLY, I’m far from

  • Agencies

    Tucker Co-op Abandons Mail for Mall

    Co-op mailing pioneer Larry Tucker hasn’t gone near a mailbox this year and he doesn’t plan to. He’s holding off mailing his customary 50-million-piece

  • Agencies

    Wine Country Living Returns to Direct Mail

    After a five-year hiatus, Wine Country Living began using direct mail again last month in a push to find new subscribers. The campaign, backed by a $200,000