Author

Chief Marketer Staff

  • Agencies

    Tucker Co-op Abandons Mail for Mall

    Co-op mailing pioneer Larry Tucker hasn’t gone near a mailbox this year and he doesn’t plan to. He’s holding off mailing his customary 50-million-piece

  • Plot Twists

    Looking for unique publicity, the marketing brain trust behind Mrs. Fields Cookies, Inc. learned that NBC Entertainment’s most popular daytime drama,

  • Agencies

    Wine Country Living Returns to Direct Mail

    After a five-year hiatus, Wine Country Living began using direct mail again last month in a push to find new subscribers. The campaign, backed by a $200,000

  • Agencies

    News briefs from Directmag.com

    July 12, 2002 Washington State Attorney General Christine Gregorie filed suit against the operators of a Minnesota debt-consolidation company for violating

  • Agencies

    Ice Age Cometh

    Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of

  • Short Cuts

    AOL Time Warner and AOL UK have launched GiveNow.org, a new destination for online giving in the UK. Located at http://www.givenow.org., the new portal

  • Agencies

    CRM Remedy

    Everyone has some sort of malady be it real or imagined, life-threatening or frivolous that they wish there was a magic pill to cure. Even the pharmaceutical

  • Client Side

    McDonald’s Corp. reassigned executive vp-U.S. marketing Tom Ryan to a post that puts him in charge of developing new menu concepts. The Oak Brook, IL-based

  • Agencies

    Surviving the Downturn

    Laurel Touby blows into a room creating her own personal happening. A tiny, blonde bombshell with an intense gaze behind stylish spectacles, the founder

  • Be Mindful

    I started writing this column on my bike this morning. I also planned a week’s vacation, mulled over a scary dream, set my call list for the day, worried