Chief Marketer Staff

• With Condiments

  H.J. Heinz Co. in June announced plans to revamp its portfolio and commit an additional $100 million to marketing this year in an effort to boost sales

• Agencies

  Florida Budgets $30 Million for Annual Tourism Drive

  Visit Florida, the state tourism bureau, will spend $30 million on marketing during the 2002-2003 tourist season $45 million less than it did during the

• Agencies

  DIRECT listline

  NEW LISTS Business eBase The Business eBase, Harvest Marketing LLC and Direct Media Inc.’s opt-in e-mail database for B-to-B marketers, offers more than

• Pen Pals

  Discovery Communications’ Animal Planet inked a multi-platform partnership with Sanford Pens’ Paper Mate for a back-to-school campaign. Through October,

• Agencies

  Web Analysis

  Did you ever wonder why the milk is always at the back of the grocery store? It’s the science of retailing in action and built from analyses of carefully

• Be Mindful

  I started writing this column on my bike this morning. I also planned a week’s vacation, mulled over a scary dream, set my call list for the day, worried

• Agencies

  List Rentals on the Upswing

  A new study from Victoria James Executive Search Inc. contains some good news for the list industry. More than half of the DMers surveyed said they had

• BACK-END AND BELOW-THE-LINE SERVICES

  STEALTH MARKETING Mail-Well Inc., Englewood, CO, developed interactive technology dubbed Rub n Reveal that displays previously messages when activated

• products

  Shot Puts Arctic IceShots, Inc., Gaithersburg, MD, offers a new twist to on-premise efforts. Fill these shot glasses with a beverage, pop on the top,

• DIRECT Listline

  Seabear Smokehouse Buyers Edith Roman Associates Inc. has won the management of this file of 10,163 last 6-month buyers from this food catalog. They are