Chief Marketer Staff

• Acquisitions

  ON THE GRILL At press time, Burger King parent Diageo, London, was in the final stages of considering bids for the chain’s sale. The short list of offers

• Agency Moves

  Frankel, Chicago, named David Haan president of its San Francisco office, a position that has been vacant since May 2001. He had been managing partner

• Unemployed in 2002

  MARCH 13 A Business School classmate loaned me a career transition manual. I scheduled two hours each day over the last week to work through the exercises

• Agencies

  Time Sues PSE

  Time Inc. has filed a multimillion-dollar lawsuit against Publishers Services Exchange (PSE) and its owner Dennis Simpson, alleging trademark infringement

• Quick Thinking

  You can’t build a strong property without a kids meal tie-in. At least that’s what it seemed like in June at the annual Licensing Show in New York City,

• Agencies

  That’s My Name

  Who owns the name of a magazine subscriber the publisher or the agent who sold the sub? That question is being asked with increasing frequency because

• Agencies

  DIRECT + Yankelovich present: 2002 consumer outlook

  INTRODUCTION BY RAY SCHULTZ Direct marketers are barraged every day with meaningless opinions about what consumers think. The press reports with great

• Agencies

  CRM Remedy

  Everyone has some sort of malady be it real or imagined, life-threatening or frivolous that they wish there was a magic pill to cure. Even the pharmaceutical

• Off-Campus

  Not all college marketing is directly targeted to students. There are those campus distributors to think about, too. Atlanta-based Coca-Cola Co.’s Mello

• Summer To-Do List

  It’s August already. We’re halfway through the season, and I’ve still made no headway on the summer to-do list. Here are some of the things I still hope