Chief Marketer Staff

• Direct Mail is Still Effective Credit Card Promotion Tool: Survey

  A significant majority of consumers still use direct mail as their primary way of finding out about new credit card programs, according to a survey from Vertis.

• Equifax and Capital One Partner for Credit Awareness Service

  Equifax Inc. and Capital One have partnered to create a service to increase consumers’ credit awareness. The first joint product, CreditInform, will give

• MICROSOFT SETTLES WITH FTC

  Microsoft Corp., Redmond, WA, last week settled Federal Trade Commission charges that Microsoft misrepresented the security and nature of data collected

• Short Cuts

  DoubleClick Inc. has formed an alliance with Interactive Market Systems(IMS) to integrate IMS’ WebRF reach and frequency products with DoubleClick’s MediaVisor

• COORS SIGNS ON AS MIRAMAX SPONSOR

  Miramax Films, New York City, struck a multi-year marketing alliance with Golden, CO-based Coors Brewing Co. that includes co-hosting premiers and special

• DIRECT Listline

  U.S. Exec Seminar Attendees Knoll Direct Marketing has been named as the U.S. list manager for the U.S. Executive Seminar Attendees of the SMi Group.

• DDW Introduces Canadian Address Correction Product

  Davis Direct WorldWide (DDW) has introduced Addrex Online for Canada, a real-time, self-service, Web-enabled address hygiene solution. According to the

• MCD’S TAPS LAMAR FOR U.S. MARKETING

  McDonald’s Corp., Oak Brook, IL, named Bill Lamar senior vp-U.S. marketing early this month. The 18-year McD veteran had been vp-general manager of McDonald’s

• AIRLINE, HOTELS BOOK SEPT. 11 FREEBIES

  Spirit Airlines, Ft. Lauderdale, FL, only needed one day to give away all 13,400 seats on its 90 flights slated for Sept. 11 in a promotion marking the

• Study Shows Dell, HP and SAP Tops in International Language Sites

  Dell Computer, Hewlett-Packard (including Compaq Computer) and SAP are the leaders in providing language-compliant international Web sites, according