Chief Marketer Staff
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Live from the DMI Co-Op: B-to-B Mailers Want Lists
The flat economy may turn out to be the least of the problems faced by business-to-business mailers. Another one is a lack of good lists. And that is
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New Products and Services
EnvYwraps: a plastic envelope made out of a durable, laminated paper-like material that can be printed in a variety of colors to help direct mail pieces
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Catalog Sales Pace Urban Outfitters Income Gain
Strong catalog and online sales helped lead Urban Outfitters to nearly double its second-quarter income. The cataloger and retailer reported income of
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Suit Filed in California Over the Sale of Prescription Data
A lawsuit has been filed against a California man charging him with invasion of privacy for allegedly selling a New York woman’s prescription drug data.
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Pennsylvania AG Cautions Against Do Not Call Fee Scam
Pennsylvania consumers are being targeted by telemarketers who offer to list them on the Keystone State
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DIRECT Listline
Crown Publishing Mail Order Buyers This file of 1.35 million consumers is newly managed by List Services Corp. Within the past 12 months, these individuals
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School Specialty Acquires ABC School Supply
School Specialty Inc., an educational supplies direct marketer, will acquire the stock of competitor ABC School Supply for $31 million.
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Equifax Acquires Naviant for $135 Million
Equifax Inc. has acquired Internet marketing services company Naviant Inc. for $135 million. Through the acquisition, the Atlanta-based credit bureau
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Sharper Image Narrows Losses
Sharper Image Corp. reported a net loss of $600,000 for its second fiscal quarter, an improvement over $3.7 million for the same period last year. Revenue
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DDW Introduces Canadian Address Correction Product
Davis Direct WorldWide (DDW) has introduced Addrex Online for Canada, a real-time, self-service, Web-enabled address hygiene solution. According to the