Chief Marketer Staff

• Short Cuts

  The Direct Marketing Association and the e-tailing group have released a best-practices e-commerce book called “Just Shopping.” Based on research studies

• Discover Awards VentureDirect New Merchant Statement Program

  VentureDirect Worldwide has won management of the Discover Merchant Statement Insert Program. The program

• J.C. Penney Reduces Net Loss

  J. C. Penney Co. cut its net loss to $6 million during the second quarter, down from $69 million one year ago. The company

• Japanese Company Takes Stake in Bigfoot Interactive

  Mitsui & Co. (USA) Inc. has made a “seven figure” strategic investment in Bigfoot Interactive, taking an undisclosed stake in the New York e-mail technology firm

• ALC Tapped to Manage Zones Buyer Lists

  American List Counsel has won management of the Zones buyer files. Zones Inc. is a multi-channel re-seller of information technology products. Business

• DIRECT Listline

  Physicians Desk Reference There are new counts for the Office Managers database of the Physicians Desk Reference. This file now features 141,016 office

• Discover Awards VentureDirect New Merchant Statement Program

  VentureDirect Worldwide today won management of the Discover Merchant Statement Insert Program. The program offers more than 1.3 million inserts per month

• Tiffany’s Posts Second-Quarter Loss as Direct Sales Increase

  Tiffany and Co. posted a 9% decline in profits in the second quarter, but sales in the direct marketing division rose 12% to $38.75 million. For the three

• School Specialty First-Quarter Revenue Grows Nearly 46%

  School Specialty Inc. reported revenue for the first quarter of $298 million, a 14.6% increase over last year. Net income for the quarter increased 45.7%

• Mass. Passes DNC Law

  Massachusetts Gov. Jane Swift signed a bill creating a state do-not-call registry over the weekend, making the Bay State the 32nd state to establish such