Chief Marketer Staff

• Worldata Debuts Online Count System for Ziff Davis Media Properties

  Real time selection counts for Ziff Davis Media lists and databases are now available through a Web-based service from Worldata. Starting Monday, Ziff

• Live from DMI Co-op: Cerasale Warns of Rate Hike in 2004

  President Bush is expected to appoint a commission to make a recommendation to reform the U.S. Postal Service. While no definite plans have been set,

• MaxWorldwide Delays Filing Quarterly Results

  MaxWorldwide, Inc., formerly L90, will delay releasing its second quarter financial results and will likely restate some of its previous reports. The

• DIRECT Listline

  AAA Certified Nursing Aids Hugo Dunhill Mailing Lists Inc. is offering this new file of 1.3 million healthcare workers all sourced from state license

• Creative Marketing Alliance Adds Five New Clients

  Creative Marketing Alliance, Inc. has won five new clients for its suite of marketing and creative services. The Princeton Junction, NJ-based firm will

• ADVO Combines Philadelphia Midweek and Weekend Mailings

  Advo Inc. will combine its separate midweek and weekend mailings into a single drop, which will reach consumers

• Concepts Direct Posts Higher Losses

  Concepts Direct Inc. reported a loss of $3 million for the second quarter, compared to a $1.4 million loss for the same period of 2001. The cataloger’s

• Catalog Sales Pace Urban Outfitters Income Gain

  Strong catalog and online sales helped lead Urban Outfitters to nearly double its second-quarter income. The cataloger and retailer reported income of

• Mazda Incentive Program Successfully Steers Test Drivers

  A 750,000-piece direct and e-mail campaign to generate interest in the Mazda Tribute has generated responses 7% higher than forecast, according to Doner

• Live from the DMI Co-Op: B-to-B Mailers Want Lists

  The flat economy may turn out to be the least of the problems faced by business-to-business mailers. Another one is a lack of good lists. And that is