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Chief Marketer Staff

  • Agencies

    Verizon to Mail 4 Million Pieces

    Verizon has started a direct response advertising campaign in the New York and Boston markets promoting the firm’s Veriations All package. The campaign,

  • Agencies

    The Brand Canyon

    Freedom Colorado Information Inc. has yoked two Web sites with a newspaper, allowing it to move from being a traditional publisher to what it calls an

  • Agencies

    News briefs from Directmag.com

    Aug. 7, 2002 Jennifer Lin, vice president of marketing information and research at Paradysz Matera & Co., died of cancer at age 42. Lin joined the list

  • Agencies

    Computer Associates Ad Takes Heavy Problem Too Lightly

    It’s interesting how these makeovers gradually grow and take shape. As I dig into them, I begin to discover how much more needs to be said. When I started

  • Agencies

    SendAmerica Dies, TastyGram Is Born

    The bad news is the year-old SendAmerica catalog has closed shop. The good news is part of it is being transformed into a new venture a food-gift Web

  • Agencies

    LIST BRIEFS

    Victoria’s Secret Goes to ClientLogic Victoria’s Secret has named ClientLogic Specialists Marketing Services to manage its buyers file. The date the appointment

  • Agencies

    Medical Malpractice

    In 1905, muckraker Samuel Hopkins Adams wrote a six-part series in Collier’s magazine titled The Great American Fraud in which he exposed one of the worst

  • Agencies

    Taking Center Stage

    Today’s loyalty marketers are challenged to inspire profitable customer behavior in changing economic and competitive environments. Loyalty program managers

  • Fluency Test

    When the 2000 Census revealed that one out of eight U.S. residents is of Hispanic descent, most brands jumped on the bandwagon. We joked that America

  • Burger King Has Its Own Way

    THE LONG-AWAITED SALE of Miami-based Burger King is a done deal, with a consortium of U.S. venture capital firms snapping up the fast food giant for $2.26