Chief Marketer Staff

• Client Side

  Purchase, NY-based PepsiCo named Dawn Hudson president of Pepsi-Cola North America. Elsewhere, Dave Burwick promoted to senior vp-chief marketing officer,

• Agencies

  Enough Is Enough

  Enough is enough. Things have to change. Yes, we’re brilliant. Time after time we figure out ways to overcome postage hikes, increased paper costs, higher

• BEST promoted BRANDS of 2002

  One year later, and our economic slump has become ingrained. That’s got marketers using words like and as often as they say or (God help us) There’s a

• Agencies

  Verizon to Mail 4 Million Pieces

  Verizon has started a direct response advertising campaign in the New York and Boston markets promoting the firm’s Veriations All package. The campaign,

• Agencies

  SERVICE ORIENTED

  After Sept. 11, reservists throughout the United States were preparing to be called up. At Lillian Vernon Corp., seven actually served. The Rye, NY-based

• Readin’, Writin’, and Sellin’

  Marketers have a new study guide to reach schoolkids, one that is far more sophisticated than the old days of book covers and posters. Brands are learning

• Agencies

  First Baby Steps

  Oxford Global Resources has taken a path of test, then invest, when considering customer relationship management systems. While it probably will be awhile

• Agencies

  The Brand Canyon

  Freedom Colorado Information Inc. has yoked two Web sites with a newspaper, allowing it to move from being a traditional publisher to what it calls an

• Agencies

  Oooh a Putting Green!

  Like all the big milestones in life, buying a house gives consumers a chance to experience the best and worst in direct marketing and customer service.

• Agencies

  Future Click

  Peter Sealey, a futurist, author and marketing guru, has been senior vice president of global marketing at Coca-Cola Co. and president of marketing and