Chief Marketer Staff

• Agencies

  Just Once, Act Like an Industry

  One of the blessings of a competitive market is that people can shop for the things that fit their needs. But one of its curses is that consumers sometimes

• Agencies

  Coming Into Its Own

  Maybe the new economy wasn’t hooey after all. It’s hard to find a DM company that hasn’t started a Web site, and almost as hard to find one that isn’t

• Client Side

  Purchase, NY-based PepsiCo named Dawn Hudson president of Pepsi-Cola North America. Elsewhere, Dave Burwick promoted to senior vp-chief marketing officer,

• Agencies

  Harmful Side Effects

  When some Florida residents popped open their mailboxes early this summer, a privacy scandal exploded. They had received sampling packs of once-a-week

• Agencies

  Medical Malpractice

  In 1905, muckraker Samuel Hopkins Adams wrote a six-part series in Collier’s magazine titled The Great American Fraud in which he exposed one of the worst

• BEST promoted BRANDS of 2002

  One year later, and our economic slump has become ingrained. That’s got marketers using words like and as often as they say or (God help us) There’s a

• Agencies

  letters to the editor

  SILLY SUB PROGRAMS In fact, Ms. Roberts and Mr. Cruise do receive carfare! Plus free housing, all meals, about everything you can think ofand they do

• Agencies

  Aspen’s Triple Threat

  Three Aspen, CO booster organizations have pooled their resources to create a seven-figure marketing budget for the ski resort town. By working together,

• Agencies

  The Brand Canyon

  Freedom Colorado Information Inc. has yoked two Web sites with a newspaper, allowing it to move from being a traditional publisher to what it calls an

• Readin’, Writin’, and Sellin’

  Marketers have a new study guide to reach schoolkids, one that is far more sophisticated than the old days of book covers and posters. Brands are learning