Chief Marketer Staff
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Prozac Nightmare
Marketers likely will face tighter scrutiny and even regulation of consumer privacy as a sampling scandal continues to unfold in Florida, where at least
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Finally
MILLION-DOLLAR IDEAS THRIVED LAST YEAR, THOUGH BUDGETS DIDN’T. Judges for PROMO’s own PRO Awards were impressed with strategy they saw in the 45 finalists
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Agencies
Hachette Forays Into E-mail Renewals
Hachette Filipacchi Media U.S. Inc. dipped into e-mail for the first time as part of its renewal series for Woman’s Day and Car and Driver magazines.
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Agencies
Verizon to Mail 4 Million Pieces
Verizon has started a direct response advertising campaign in the New York and Boston markets promoting the firm’s Veriations All package. The campaign,
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Agencies
SERVICE ORIENTED
After Sept. 11, reservists throughout the United States were preparing to be called up. At Lillian Vernon Corp., seven actually served. The Rye, NY-based
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Agencies
First Baby Steps
Oxford Global Resources has taken a path of test, then invest, when considering customer relationship management systems. While it probably will be awhile
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Simply the Best
AS SUMMER DWINDLES TO A CLOSE, we at PROMO look forward to a busy fall. We kick off the season with a list of this year’s 25 best-promoted brands. It’s
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Agencies
Sample Size
IT’S EVERY PROMOTION professional’s mantra: When times get tough, is always the first thing that gets cut. These days, the
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Mail Stream: A Report on Incoming Direct Mail
Christopher Reeve Paralysis Foundation Throughout the year, holidays such as Christmas, Thanksgiving and the Fourth of July routinely provide fundraisers