Simply the Best
AS SUMMER DWINDLES TO A CLOSE, we at PROMO look forward to a busy fall. We kick off the season with a list of this year’s 25 best-promoted brands. It’s good homework reading as you get ready for our annual PROMO Expo conference and the pro Awards in Chicago next month (Oct. 7-9 at Navy Pier).
Coming up with 2002’s best-promoted brands was easier said than done. PROMO editors sifted through the files, tracking scores of innovative campaigns — many with outstanding results despite Sept. 11 and a worsened economy. The editors chose the most impressive campaigns. We’d be happy to hear your thoughts on the list. (Send comments to [email protected].)
In Agencies, you’ll find all the finalists for the pro Awards. It’s a collection of outstanding campaigns that we’re pleased to detail for you. Winners will be announced on Oct. 8 during PROMO Expo, and we’ll have more about them in our November issue.
PROMO is grateful to all the industry experts who studied hundreds of entries as pro Awards judges. We couldn’t have done it without their help.
Sampling fans will appreciate our annual calendar of sampling opportunities (on pg. 41). The accompanying review shows that the spending slump hasn’t diminished the demand for targeting.
Our Special Report: Premium Incentives explores trends in use of promotional products and lists 10 prizes that offer experiences money can’t buy.
Don’t miss next month’s Expo, where thousands of marketers, agencies, and suppliers will meet for three days to share ideas, information, and strategies. We’re particularly proud of the slate of speakers this year, from keynoter George Bell, ceo of Upromise, to the senior-level executives leading our new closed-door peer discussions. Expo is the best networking session around — a chance to reconnect with old colleagues and see new faces (including a certain group publisher). Find info on PROMO Expo at promoexpo.com or call 800-927-5007.
Happy fall.
