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Chief Marketer Staff

  • Simply the Best

    AS SUMMER DWINDLES TO A CLOSE, we at PROMO look forward to a busy fall. We kick off the season with a list of this year’s 25 best-promoted brands. It’s

  • Agencies

    Sample Size

    IT’S EVERY PROMOTION professional’s mantra: When times get tough, is always the first thing that gets cut. These days, the

  • Contingency Plans

    EVERYONE loves a great big cash prize. Most consumers will play to win one and they remember the brand behind it. When PROMO asked 2,000 consumers which

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    Taking Center Stage

    Today’s loyalty marketers are challenged to inspire profitable customer behavior in changing economic and competitive environments. Loyalty program managers

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    Oooh a Putting Green!

    Like all the big milestones in life, buying a house gives consumers a chance to experience the best and worst in direct marketing and customer service.

  • Agencies

    Verizon to Mail 4 Million Pieces

    Verizon has started a direct response advertising campaign in the New York and Boston markets promoting the firm’s Veriations All package. The campaign,

  • Agencies

    The Brand Canyon

    Freedom Colorado Information Inc. has yoked two Web sites with a newspaper, allowing it to move from being a traditional publisher to what it calls an

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    SERVICE ORIENTED

    After Sept. 11, reservists throughout the United States were preparing to be called up. At Lillian Vernon Corp., seven actually served. The Rye, NY-based

  • Agencies

    SendAmerica Dies, TastyGram Is Born

    The bad news is the year-old SendAmerica catalog has closed shop. The good news is part of it is being transformed into a new venture a food-gift Web

  • Burger King Has Its Own Way

    THE LONG-AWAITED SALE of Miami-based Burger King is a done deal, with a consortium of U.S. venture capital firms snapping up the fast food giant for $2.26