Chief Marketer Staff, Author at Chief Marketer

Big Spike in Marketing Technology Use by Progressive B2B Companies

B2B companies are employing marketing technology than ever. This report outlines what you need to know.

Hotels.com Campaign is, Well Obvious

Hotels.com is sidelining subliminal marketing and going with the obvious with a new spokesperson named, “Captain Obvious.”

Data & Analytics

Are Your Email Clickthrough Rates Legitimate?

Are you measuring the right click through rate to determine the success of your email marketing efforts?

Mobile

4 Tips to Make Campaigns Work Across all Screens

Here’s what you need to know about making your campaigns work across all screens to maximize conversions.

Who Should Control Marketing Tech?

Should CMOs or IT departments be controlling strategies and purchases when it comes to marketing tech solutions?

Agencies

When Sprint’s Chairman Threatens to Fire its Agencies Hamsters Step in

Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.

Agencies

Activities, Stats, Trends in Digital Marketing?—Infographic

This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.

Agencies

Westin Puts $15 Million Against its new “Well-Being Movement” Campaign

This new campaign from Westin Hotels, “Well-Being Movement,” adds to the success of the brand’s past programs to help guests, and employees, live healthier lifestyles.

Social

12 Social Marketing Changes YOU Need to Know About

Twelve hot options now available to help CMOs maximize social marketing effectiveness.

Agencies

A Surprising Presence at SXSW with Charitable Guerilla Marketing

One company at SXSW dreamed up one heck of a killer idea to get itself some attention by staging a charitable guerilla marketing event.