Chief Marketer Staff
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Data & Analytics
EMC Creates Centralized Global Database
When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.
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Agencies
Optimizing Mobile Marketing Apps With Analytics
Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.
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Agencies
The ‘Principle of One’ in Branding
Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.
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Social
4 Tips to Cultivate an Active Social Media Community
Now’s the time to take some steps to get fans and followers of your brand’s social media channels more active.
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Mobile
Unilever Mobile Ad Compensates People in Asia with Free Airtime
Unilever, Microsoft and Google are using a startup’s mobile platform in Asia that exchanges marketing promotions with free airtime for users.
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Social
Posting a Video on YouTube? 4 Steps to SEO it.
Posting video on YouTube can bring some real life to your brand, but don’t forget to SEO it. Here’s 4 steps.
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The 15 Marketing Executives Making the Biggest Bucks
Forbes has just released this list of the 15 highest paid marketing executives.
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Top 3 Marketing Automation Worries: Survey
This survey from VentureBeat share the major concerns CMOs have about marketing automation.
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New Penton Database Offers Targeted B2B Data
Penton has launched its new SmartReach division, featuring a database of 16 million B2B records representing 7.8 million unique businesses.
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Agencies
Three Key Steps for Analyzing Social Media Sentiment
Data analysis of social sentiment isn’t perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.
