Chief Marketer Staff, Author at Chief Marketer

Who Should Control Marketing Tech?

Should CMOs or IT departments be controlling strategies and purchases when it comes to marketing tech solutions?

Agencies

When Sprint’s Chairman Threatens to Fire its Agencies Hamsters Step in

Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.

Agencies

Activities, Stats, Trends in Digital Marketing?—Infographic

This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.

Agencies

Westin Puts $15 Million Against its new “Well-Being Movement” Campaign

This new campaign from Westin Hotels, “Well-Being Movement,” adds to the success of the brand’s past programs to help guests, and employees, live healthier lifestyles.

Social

12 Social Marketing Changes YOU Need to Know About

Twelve hot options now available to help CMOs maximize social marketing effectiveness.

Agencies

A Surprising Presence at SXSW with Charitable Guerilla Marketing

One company at SXSW dreamed up one heck of a killer idea to get itself some attention by staging a charitable guerilla marketing event.

Mobile

Multiscreening and Digital Advertising

Consumers are leveraging multiple screens via TV and mobile devices more and more, and marketers need to wrap their heads around making the most of this practice. Marketers need to appreciate the behavior and mindset of multiscreening audiences and must integrate ads with primary screen content.