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Chief Marketer Staff

  • Eddie Bauer Launches $12 Million Marketing Campaign

    In a sign that Eddie Bauer has regained its brand vision, the Seattle marketer is launching a $12 million integrated marketing campaign this fall, promoting

  • USPS Overbilled for Anthrax Gear: Inspector General

    Contractors hired to decontaminate postal facilities for anthrax last fall billed the government for at least $90 million in unexplained cost overruns and mail irradiation machines that have yet to be used, DIRECT Newsline has learned.

  • Consolidated Freightways Shuts Down Operations

    (Fleet Owner) Consolidated Freightways Corp. (CF) told employees in various telephone communications yesterday that it would discontinue operations immediately.

  • Correction

    The headline of a story about the New York attorney general suing Student Marketing Group misstated the company involved. (DIRECT Newsline, Tuesday, Sept.

  • New Products and Services

    PATRIOT Act Solutions SentricxSM: Under the Patriot Act, signed into law on in October 2001, financial institutions are required to store the information

  • DIRECT Listline

    American Science & Surplus American Science & Surplus offers tools and hardware for the home workshop, such as vices, safety glasses and air compressors,

  • Statlistics to Open Chicago Office

    Statlistics plans to open an office in downtown Chicago by the end of the month. The office will be run by Locki deUrrutia. Most recently, deUrrutia worked

  • Agencies

    E-mail Campaign Plugs Wireless

    A seller of mobile communications systems has pulled response rates of up to 6% with its first e-mail campaign for an upgraded product. Since June, XcelleNet,

  • Agencies

    Future Click

    Peter Sealey, a futurist, author and marketing guru, has been senior vice president of global marketing at Coca-Cola Co. and president of marketing and

  • Agencies

    Here’s a $5 Saving. Knock Yourself Out

    Life used to be simple. A catalog would come in the mail. We’d order from that catalog or we wouldn’t. If we did order, it would be either by using the